Try Vegan This January

If you're reading this, chances are you're considering giving veganism a try for the month of January (Veganuary). We’ve put together some useful resources to help you get started.

As vegan founders, we created PiQi to help people make the
shift away from dairy kefir and find alternative ways to support their health and wellbeing. We believe that plant-based living can be a rewarding and meaningful choice for both individuals and the planet, and we are committed to supporting our customers on their vegan journey.

Whether you're new to veganism or have been plant-based for a while, we hope that the next thirty days will help open up a whole world of new flavours and texture to explore! It's one of the things we love about vegan food, if done right it will enrich your culinary experience like nothing else.

All month long we're offering 20% OFF on our award-winning kefir water with code: Veganuary

Shop Now

Why is PiQi Great for Veganuary?

When it comes to kefir, most people associate it with probiotics and dairy. While milk kefir is a well-known and popular choice in the Western diet, there is another type of kefir that is equally deserving of attention: water kefir!

This fermented probiotic drink offers many of the same health benefits as milk kefir and is made from fermenting water, kefir culture (mixture of bacteria and yeast known as "water kefir grains"), and organic sugar.

In fact, many people prefer the taste of water kefir to traditional dairy and find it easier to digest. So if you’re looking for something new this January, give our PiQi water kefir a try!

What is Veganuary?

Veganuary is a global movement that aims to inspire and support people to try veganism in January and beyond. With millions of participants in over 220 countries, Veganuary has become a powerful force for promoting plant-based living and raising awareness about the many benefits of a vegan diet. Whether you're motivated by animal welfare, the environment, or your own health, Veganuary is a great opportunity to discover the benefits of veganism and make a positive impact on the world.

Check out incredible offers for Veganuary from around the country

Give it a Try

How to Get Started with Veganuary

Going vegan can be a big change, but it doesn't have to be overwhelming. There are many delicious and nutritious plant-based options available, and with a little planning and preparation, you can easily incorporate them into your diet. Here are a few tips to get you started.

1. Start by making small changes

Taking small steps is key to transitioning your diet in a sustainable and healthy way. Consider gradually reducing your intake of animal products and incorporating more plant-based options into your meals. This can help make the switch more manageable, as it won't require drastic changes all at once.

2. Experiment and explore new recipes

Veganuary has a wonderful free celebrity cookbook that you can download here to get started filled with delicious recipes! Personally there are a few blogs and recipe websites that have never let us down and we take inspiration from in our own home cooking, here are our top recommendations:

- Cookie and Kate blog where you’ll find delicious vegan and vegetarian recipes! Try roasted cauliflower soup to start

- BBC Goodfood, for Veganuary they have just shared 44 Vegan Winter Recipes

- Veganuary recipe blog, a collection of delicious recipes from around the world and for every occasion

Finally you can check out our blog where we post gut-friendly easy vegan foods that we ourselves love to eat! If you haven’t tried our banana and hemp pancakes, you’re missing out.

3. Don’t forget about your key nutrients

Meal plan to ensure that you get all the necessary vitamins and minerals from vegan sources, such as nuts, fruits, vegetables and legumes. You can also supplement your diet with vegan vitamins like B12 if desired.

A Little Bit About Us

Our award-winning fermented PiQi water kefir is lovingly brewed in small batches at our fermentary in North Devon where we use only the finest sustainably-sourced organic ingredients and uplifting botanicals.

We take great care in ensuring that our vegan water kefir is of the highest quality. Our PiQis are never heat treated or pasteurized, helping preserve the original intended benefits of kefir and making it a healthy, sustainable choice to processed and dairy-based drinks.

Shop Now






Featured in:

Discover Our Kefir Range

  • Ginger & Lemon Water Kefir

    Reawaken your senses with this invigorating water kefir, brewed with organic fiery ginger and organic lemon. A lively zesty thirst quencher with subtle lemon and citrus notes.

  • Butterfly Pea Flower Kefir

    An uplifting, magical herbal infusion brewed with organic butterfly-pea flowers from Thailand. This gorgeous looking water kefir is rich in antioxidants and has a delicate aroma with herbal and floral notes.

  • Grapefruit & Cardamom Kefir

    This refreshing kefir is brewed with organic pink grapefruit and paired with fragrant, yet delicate cardamom (a perfect combination for a healthy glow)!

  • Original Fig-Infused Kefir

    Water kefir in its most natural form. This rejuvenating elixir is brewed with organic figs and has a honey-like aroma with a crisp and slightly fruity flavour.

What our customers say:

  • "I love this vegan water kefir. Super refreshing, tastes lovely and it's so good for you! Not only that, it looks stunning as well"

    - Alli B. (Somerset)

  • "A Perfect drink 🍸I'm addicted to these vegan water kefirs! As well as being amazingly beneficial for gut health, they are so refreshing - the whole range is delicious and the Butterfly Pea one is particularly beautiful."

    - Julie M. (Bristol)

  • "This is exactly what I’ve been looking for to help cut down on alcohol!"

    - Jason S. (London)

1 of 3

Gut-loving goodness awaits you - catch up on our latest blog posts

1 of 3

Discover us on Instagram