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For investors · October 2026

Rooted in craft, fermented for life.

PiQi is an award-winning organic water kefir: raw, unpasteurised and alive, brewed from our own vegan mother culture on a vineyard in Devon. Now stocked in Whole Foods, Abel & Cole and Daylesford, and ready to scale.

Live · Cultured · Vegan Organic certified · OF&G Est. 2021 · Devon, UK

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The opportunity

$2.5bn

Global water kefir market forecast by 2033, growing 9.5% a year from 2026¹

14%

Forecast yearly growth of UK kombucha to 2033, from $170.9m in 2024. Water kefir is its lighter, caffeine-free neighbour²

1 in 2

UK drinkers had a no or low alcohol drink in the past year, up from 22% in 2021³

17.5m

Britons planned a Dry January in 2026, almost one in three adults⁴

May 2025 · Functional sodaPepsiCo acquires poppi for $1.95bn

A prebiotic drinks brand bought by a global strategic⁵

April 2025 · UK kefirMüller acquires Biotiful, c.£115m

The UK kefir leader, with about 70% share, as Kantar reports double-digit kefir growth⁶

Gut health is going mainstream.

Shoppers want drinks that do more: living cultures, no dairy, less alcohol, clean labels. Global brands are paying for that shift. Water kefir is the next frontier, and PiQi is already on shelf.

Five PiQi organic kefir bottles in a row: Ginger & Lemon, Raspberry, Matcha & Mint, Blue Spirulina & Lemon and Original Fig

The product

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Living cultures

Naturally occurring kefir cultures from our unique organic mother culture.

Lighter than kombucha

Delicate, lightly sparkling and caffeine-free, so it appeals to more people.

Vegan

A true plant-based kefir that's naturally dairy-free.

Raw & hand-fermented

Unpasteurised and never heat-treated. Brewed in small batches in the UK.

Certified organic

Organic accredited by OF&G, made with organic ingredients in a SALSA-accredited facility.

Kind to the planet

Sustainably made and packaged. Glass bottles only.

Multi gold award winner

Great British Food AwardsGold award · 2026

Nourish AwardsGold award · 2022–2026

Taste of the WestGold award · 2022–2025

Kefir, but not as you know it.

Five organic flavours in glass bottles, in 240ml × 12 and 480ml × 6 cases.

Ginger & Lemon Raspberry Matcha & Mint Blue Spirulina & Lemon Original Fig

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Traction

2021
Launched from our home kitchen in London
2022
Opened our own facility. Royal visit from Princess Anne. Taste of the West Gold award
2023
Planet Organic and new stockists. Covent Garden pop-up
2024
Nationwide distribution with CLF. New product launches
2025
Launched in Whole Foods, Abel & Cole and Selfridges. Became organic accredited
2026
Three national wholesalers. Growth in premium channels. Launched in Daylesford and The Newt

Stocked by Britain's finest

Whole Foods
Selfridges
Daylesford
The Newt
Abel & Cole
Planet Organic
Better Food
Infinity Foods
Yeotown
Darts Farm
Ben's Farm Shops
Ragdale Hall Spa

Wholesale partners

CLF
Suma
Cotswold Fayre
Greencity (Scotland)
The Artisan Food Club
Faire

From a London kitchen to Britain's finest shelves.

Five years of steady growth: premium national listings, three national wholesalers and a loyal community of health-conscious customers aged 30 to 55.

Grow with us

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Scale production to meet national demand
Invest in new product development, extending our living cultures into new flavours and formats
Invest in marketing to grow awareness and sales in premium channels

"PiQi is more than a brand. It's a call to nourish body and soul, naturally."
Aksana, PiQi founder

Let's be PiQi together.

aksana@piqilife.com piqilife.com

A living sip.